A winning Amazon listing is more than just compelling images and strong bullet points—it’s the product of in-depth market research, keyword strategy, and data-backed optimization. In a sea of competing sellers, visibility and relevance determine whether your product ends up in front of the right buyers or gets buried.

Helium 10 is one of the most powerful tools in our arsenal at Wize Consulting. It helps us transform underperforming listings into top-ranking assets by giving us deep insights into customer behavior, competitor weaknesses, and keyword opportunities that actually convert.

We start with Helium 10’s Cerebro tool to reverse-engineer the success of your top competitors. By inputting their ASINs, we uncover what keywords they rank for organically and which ones they’re likely bidding on through paid ads.

This gives us an immediate strategic edge. Instead of starting from scratch, we build a roadmap based on what’s already working in your niche—then we refine it to target gaps your competitors are missing. We also identify ‘low-hanging fruit’ keywords where quick wins are possible without heavy ad spend.

Once we’ve studied the competition, we turn to Helium 10’s Magnet tool to expand our keyword list. Magnet helps us discover high-volume, high-relevance keywords that may not show up in traditional keyword tools. It also surfaces variations in buyer language that we use to tailor copy for different customer segments.

We sort the keywords based on volume, relevance score, and competitiveness. This ensures we’re not just stuffing your listing with generic high-traffic terms—but crafting a focused, optimized structure that speaks directly to your ideal buyer.

After finalizing our keyword strategy, we use Helium 10’s Frankenstein tool to clean and de-duplicate keyword lists. This creates a refined keyword bank that fuels the next step: writing your actual listing.

With Scribbles, we ensure your most important keywords are used effectively throughout your title, bullets, description, and backend search terms. Every section of the listing is written not only for Amazon’s algorithm, but for actual humans who are comparing options and ready to buy.

Even after launch, our work doesn’t stop. Helium 10’s keyword tracking and ranking tools let us monitor how your product performs for core search terms. If rankings drop or conversion dips, we investigate and optimize quickly before momentum is lost.

We also track seasonal trends, shifting keyword volumes, and new competitors entering your space—ensuring your listing stays sharp and competitive no matter what changes in the market. It’s this level of ongoing refinement that turns listings into long-term revenue drivers.