In today’s ultra-competitive Amazon marketplace, keywords are more than just words—they’re strategic assets. Without proper keyword targeting, even the best products can become invisible. Shoppers search with intent, and showing up for the right terms means everything when you're competing against thousands of sellers. At Wize Consulting, we start every campaign with keyword research because visibility is the foundation of profitability.

A strong keyword strategy helps you align your listing with buyer intent, appear in organic results, and reduce your ad spend waste. Whether you’re launching a new product or scaling an existing one, your keyword approach determines how discoverable—and ultimately, how successful—you’ll be.

Helium 10 is one of the core tools we use to analyze the Amazon marketplace. Features like Cerebro (reverse ASIN lookup) and Magnet (keyword discovery) give us powerful insights into what keywords top competitors are ranking for—and how we can leverage that for your brand. Instead of guessing, we rely on actual data pulled directly from Amazon search behavior.

By evaluating keyword volume, relevancy, and competitiveness, we identify high-impact keywords with the best potential for conversion. This allows us to craft listings that don’t just attract traffic—but the *right* traffic. Our clients often see higher click-through rates and better organic positioning within the first few weeks of optimization.

While Helium 10 gives us deep competitive insight, Jungle Scout excels in evaluating broader market demand and trends. We use it to validate the keyword opportunities we've uncovered, ensuring they align with customer behavior over time—not just in seasonal spikes or one-off campaigns.

Tools like Keyword Scout and Opportunity Finder help us uncover long-tail keywords and underserved segments of your niche, allowing for faster ranking with less ad spend. We also use Jungle Scout to assess product-market fit, which influences how aggressively we target certain search terms in both organic content and PPC campaigns.

Once our keyword list is finalized, we sort them based on search intent: primary keywords (high volume, high relevancy), secondary keywords (medium volume, supportive), and long-tail keywords (low volume, high conversion potential). This structured approach ensures keywords are placed where they’ll have the most impact: titles, bullet points, backend fields, and ad campaigns.

We also create keyword clusters based on shopper language. For example, a product might rank for both technical terms and lifestyle-based queries. This allows us to tailor copy that resonates with multiple audience segments without keyword stuffing. Everything we do follows Amazon’s listing guidelines to protect your account while maximizing exposure.

Keyword strategy is not something you set and forget. Amazon’s algorithm evolves constantly, and shopper behavior shifts with trends, seasons, and competitor activity. At Wize Consulting, we regularly monitor your keyword performance—both organic and paid—and refine listings based on real-time data.

We track which keywords are converting, which ones are underperforming, and which new opportunities are emerging. Our clients benefit from this feedback loop because it keeps their listings sharp, their ad spend efficient, and their sales momentum steady. It’s this kind of long-term, data-driven optimization that separates amateur sellers from scalable Amazon businesses.