Every eCommerce store deals with cart abandonment. It’s one of the biggest leaks in the sales funnel. But here’s the good news—it’s not just a fact of life. With the right strategy, you can dramatically increase the number of customers who complete checkout.

At Wize Consulting, we specialize in identifying the hidden friction points that cause users to drop off. We’ve tested dozens of tactics across stores of all sizes, and the tactics below are some of the highest-impact moves we recommend to improve cart conversions.

Too many steps between 'Add to Cart' and 'Thank You' means more chances for drop-off. We streamline the checkout process by eliminating unnecessary fields, minimizing page loads, and allowing for guest checkout when possible.

The goal is to remove decision fatigue and make the path to purchase feel effortless. A clean, intuitive flow reduces bounce rate and builds trust with every click.

Customers want reassurance before they hand over their payment details. By placing trust badges, security certifications, return policy reminders, and testimonials near the checkout button, we ease last-minute hesitation.

These visual cues are subtle but powerful. They signal legitimacy, safety, and reliability—especially important for first-time buyers or new brands.

Unexpected shipping fees are one of the top reasons people abandon their carts. We work with our clients to either offer free shipping thresholds or communicate costs early and clearly.

Additionally, we use AOV-boosting strategies like bundle offers or limited-time discounts that increase urgency without being overly aggressive. Every tactic is tailored to your margins and brand tone.

Even with the best UX, some users will still leave their cart behind. That’s why we implement robust recovery systems—exit-intent popups with offers, email sequences, and optional SMS reminders for those who opt in.

These automated flows bring people back with the right message at the right time, dramatically increasing recovered revenue without increasing ad spend.

Cart and checkout pages must be lightning fast and seamless on mobile. Many stores focus heavily on desktop, but the majority of traffic now comes from phones—and mobile users are less patient.

We audit mobile performance across all devices, ensuring payment buttons are visible, forms are easy to fill out, and checkout is fully responsive. A few pixels can make or break your conversion rate on mobile.

Conversion optimization is not a one-time fix—it’s an ongoing process. At Wize Consulting, we test variations of checkout layouts, CTA button styles, pricing displays, and more. Every decision we make is backed by analytics, not guesses.

We work with you to create a testing roadmap that improves performance over time, using your actual customer behavior to guide every change. The result? More completed checkouts, less wasted traffic, and a stronger bottom line.