Too many eCommerce brands think ads are the answer to slow sales. They rush to pump money into campaigns hoping traffic will solve everything. But here’s the truth: ads don’t fix poor product pages, unclear branding, or broken funnels. They expose them.

At Wize Consulting, we’ve learned that launching ads before your store is ready usually leads to wasted budget, low ROAS, and frustration. The better strategy is to ensure your store converts *before* you amplify traffic. That’s how you build a profitable ad engine.

Before you send traffic anywhere, your product page must be built to convert. That means clear and compelling product titles, benefit-driven bullet points, high-quality images (including lifestyle and comparison shots), and strong social proof.

We also recommend adding urgency triggers like limited stock messages, trust badges, and guarantees where appropriate. If your product page looks unfinished, vague, or generic, even the best ads won’t drive meaningful sales.

Over 70% of eCommerce traffic comes from mobile devices. If your store isn’t lightning-fast, easy to navigate, and fully responsive on mobile, you’re losing sales before the customer even scrolls.

We audit your mobile experience to ensure CTA buttons are prominent, menus are intuitive, and load times are under control. A beautiful desktop site means nothing if mobile shoppers bounce due to clunky UX.

Customers need to know who you are and why you’re different—*immediately*. If your store doesn’t communicate this within the first few seconds, you’ll struggle with conversion no matter how targeted your ads are.

We help you craft a clear, benefit-led value proposition that’s visible above the fold. Combined with consistent branding, tone, and imagery, this helps build trust quickly and pushes customers deeper into the buying journey.

Before running any ads, you need to be able to track what’s happening. That includes properly installed Meta Pixel, Google Analytics, and any third-party conversion tracking your platform supports. Without this, you're flying blind.

Our team ensures you have accurate tracking in place so we can measure every click, add-to-cart, and sale. Data is everything when scaling ads, and we build the foundation so future campaigns can be optimized—not guessed.

Most people won’t buy on their first visit—and that’s okay. What matters is how you follow up. Abandoned cart flows, post-purchase emails, and welcome sequences help recover sales and increase customer LTV.

We make sure these systems are active and aligned with your brand voice before ads launch. This ensures you're not just buying traffic—you’re building relationships that turn into repeat business.

Running ads is easy. Running ads that work is a different story. At Wize Consulting, we help our clients avoid the common trap of rushing into paid campaigns without the structure to support them.

When your store is ready, ads amplify. Until then, they expose. We make sure you’re set up to scale *before* we turn the traffic on—because smart growth starts with a solid foundation.